And, if you have been considering working social networking into your marketing strategy but aren’t sure how to take the first step, or want to contract someone to handle the management of this for you, Contact Us!

Social Media Savvy

Granted, some are easier to find than others, but on more occasions than I’d like to recall, I’ve found no lead to twitter, facebook, linkedin, etc., and had to log into my account on these networks and spend more time than I should’ve entering multiple combinations of people or company names to try to find the person/organization I’d like to follow.  Twitter isn’t perfect.  Example:  I just searched Richmond grocer ‘ukrops’ and Twitter tells me: “We couldn’t find anyone named ukrops.”  I know they have one, and turns out, the search field requires the apostrophe before the s.  This wouldn’t slow people down, and good for Ukrops.com having their links on display, but imaging hoping to find an individual and running to that problem.  Take a few stabs in the search field and if you haven’t guessed the exact combination, you very well may give up and forget about it.  Lost opportunity!

Here’s a big offender: The New York Times.  Currently I stay abreast of breaking new with email alerts.  But, what if I don’t want that cluttering up my inbox and just want to set up to follow them on Twitter.  I go over to nytimes.com and – I’m still looking – where is the link to their Twitter profile?  Now I have to log in to Twitter (extra step, and if I’m mobile on a smartphone additionally frustrating) and look them up.  Pftt.

What are they? Social media badges/buttons/icons are a visual flag to your web visitors that you have a profile on any given social network.  Check our Contact Us page to get the idea.  If you prefer to limit competing graphics on your site, a text link works just as well.

What do they do? A badge/button/icon/text link properly positioned on your site will signal visitors that you have presence on these social media platforms, and given they are on the same platforms, with a single click can connect and follow any latest news from you or your organization.

Why are they important? More and more people are keeping informed about the happenings in their personal and professional lives by connecting with people and companies on social networks.  I no longer dial the weather to get an “instant” forecast for my local area, I check with RVaWx on Twitter to stay updated.  Takes 2 seconds.  No more dialing and waiting for a recording to pick up.

MAKE IT EASY for people to find your updates on Twitter, Facebook, or whatever social network you are using that best suits your purposes.  Put them ALL up there.  Maybe you’ll catch extra videos to a YouTube channel or your blog.  Put it clearly in a corner of your main web page or contact details page, your email signature, etc.  Don’t make potential followers search that information out, because with the pace of technology we are experiencing today, we are ALL becoming too spoiled to do so.

(But we can still create those for you if necessary!)

On a monthly basis we can produce a high-quality marketing 1-3 minute video with content customized for your audience.  Inform potential clients about a new certification or company achievement.  Offer an insider tip to prospects.  Or, simply summarize what readers can expect in your next newsletter and send it out as a teaser before distribution.

Whatever content you choose, positioning original video content on a YouTube Channel increases Search Engine Optimization and offers additional opportunities to promote your message across the other social networks.

A few short months ago, the below article came out officially announcing the huge growth and impact of online video:

Having gone from zero to mass market globally in three short years, online video is the fastest-growing media platform in history, according to a new report from social media research consultancy Trendstream and research firm Lightspeed.

In one week in January, 97 million Americans viewed a streaming clip online — as many as are tuning into any major broadcast network — according to a recent survey of 1,000 U.S. active Web users ages 16-65.

What’s more, with 72% of U.S. Web users watching clips online, Web video outstrips both blogging and social networking, and is now the leading “social-media platform.”

The “broadcast mode is dead,” said Tom Smith, managing director of Trendstream. “Now is the time for co-creation, user distribution and a true democratization of video content.”

Click HERE to continue reading the original article in Online Media Daily, or contact us for details on HOW to get videos on you or your company, or how to increase views on your existing videos.

Nov. 11, UPDATE:

“…Today, web video has mainstreamed. Three-quarters of Internet users, or 47% of the U.S. population, now watch video online. Videos streamed in September totaled 11 billion, up 24% year over year. Web-original video content is making up a bigger chunk of this consumption and has quietly become a viable business model for many online distributors.”

The Do’s And Don’ts Of Creating Original Video, James A. Pitaro

Our clients have become successful in their field by being able to work hard and focus on their skills and the services they provide.  When partnered with our services, they can continue to do what they do best while someone else is able to focus on mastering their digital footprint.

We have identified several key marketing elements that when packaged together truly maximize our client’s effectiveness in their B2B objectives.  Our services position YOU as the expert and authority in your field.

Below is one of the most powerful testimonials to web 2.0 and the NEW marketing techniques shaping the way business is conducted today. Watch and let us know your thoughts…