Sperry Van Ness/Sentinel Realty senior advisor & managing director Tom Vincent, CCIM recently published a post on his blog about Twitter and commercial real estate. This is an interesting post explaining what the social media platform is doing for the commercial real estate investment industry, and has been retweeted and syndicated by many. [...]

Just came across this fantastic slideshow explaining how people run into problems trying to determine ROI with social media.  There are a LOT of moving parts to track that are important to figuring out what’s working.  And, they must be measured against actual company financials and transaction realities to get the answer.  That means, not [...]

Most people recognize how important having an online presence — and a MIX of that presence — across social media platforms is today. While some of those people choose to hire people to work behind the scenes to help them boost that presence, others struggle with the prospect of not doing it themselves or [...]

The January/February 2010 issue of Commercial Investment Real Estate (CIRE) magazine offers a great in depth look into how the commercial brokerage industry is discovering and maximizing use of social media presence in the marketing strategies.  If you are commercial real estate broker and want to know how other are using social media AND what [...]

Okay, I have to admit, even I — until recently — have kind of ignored using social bookmarking because I wasn’t quite clear about it.  I kind of knew what it was, but didn’t take the time to see how it could be beneficial.  I’m convinced.
Watch this very helpful, clearly presented 3 min video explaining… [...]

Okay people, it is time to do something simple and get ahead of the crowd.  One very frustrating thing I keep running into across web sites I visit and I want to stay on tap with is difficulty finding the social network icons or “buttons.”  Companies and organizations large and small are guilty of this [...]

There is a major shift happening in how information in being exchanged… are you setting yourself up for success or still need more proof?

Everyone is pretty clearly informed about the massive shift in marketing, mainly impacted by the Internet and Web 2.0.  But even within the overall shift and focus to online marketing, there are shifting undercurrents within Web 2.0.  For instance, Myspace is out, Twitter is in.  What’s working within this media?
A recent study from the Online [...]

Video Killed The Paper Brochure.
(But we can still create those for you if necessary!)
On a monthly basis we can produce a high-quality marketing 1-3 minute video with content customized for your audience.  Inform potential clients about a new certification or company achievement.  Offer an insider tip to prospects.  Or, simply summarize what readers can expect [...]

Positioning yourself effectively across the many social networking platforms requires a strategy, and our package of services achieves that objective.  There are a lot of options out there for social networking, but we focus on the top 4 proven areas:
We focus on these 4 platforms because they are the most recognized across the major search [...]