Most people recognize how important having an online presence — and a MIX of that presence — across social media platforms is today. While some of those people choose to hire people to work behind the scenes to help them boost that presence, others struggle with the prospect of not doing it themselves or [...]

The January/February 2010 issue of Commercial Investment Real Estate (CIRE) magazine offers a great in depth look into how the commercial brokerage industry is discovering and maximizing use of social media presence in the marketing strategies.  If you are commercial real estate broker and want to know how other are using social media AND what [...]

Okay, I have to admit, even I — until recently — have kind of ignored using social bookmarking because I wasn’t quite clear about it.  I kind of knew what it was, but didn’t take the time to see how it could be beneficial.  I’m convinced.
Watch this very helpful, clearly presented 3 min video explaining… [...]

Everyone is pretty clearly informed about the massive shift in marketing, mainly impacted by the Internet and Web 2.0.  But even within the overall shift and focus to online marketing, there are shifting undercurrents within Web 2.0.  For instance, Myspace is out, Twitter is in.  What’s working within this media?
A recent study from the Online [...]

One of the most important parts of setting up a blog is Search Engine Optimization (SEO). SEO for a blog is different than SEO for static websites, mainly because of the social nature of blogging technology. It is less about buying links or tricking inadequate search technology. SEO for blogs is more focused on the [...]