2009 was the year of Twitter for many businesses. What piece of technology do entrepreneurs need to be aware of in 2010?
“Most entrepreneurs still don’t know how to use Twitter. They still think it’s a social network to update their friends on the current state of their pets or the lines at Starbucks. For entrepreneurs, [...]

Just came across this fantastic slideshow explaining how people run into problems trying to determine ROI with social media.  There are a LOT of moving parts to track that are important to figuring out what’s working.  And, they must be measured against actual company financials and transaction realities to get the answer.  That means, not [...]

Most people recognize how important having an online presence — and a MIX of that presence — across social media platforms is today. While some of those people choose to hire people to work behind the scenes to help them boost that presence, others struggle with the prospect of not doing it themselves or [...]

The January/February 2010 issue of Commercial Investment Real Estate (CIRE) magazine offers a great in depth look into how the commercial brokerage industry is discovering and maximizing use of social media presence in the marketing strategies.  If you are commercial real estate broker and want to know how other are using social media AND what [...]

Okay people, it is time to do something simple and get ahead of the crowd.  One very frustrating thing I keep running into across web sites I visit and I want to stay on tap with is difficulty finding the social network icons or “buttons.”  Companies and organizations large and small are guilty of this [...]

For our commercial real estate clients and audience; I came across a great article in my Fidelity Investments newsletter addressing some CRE market predictions and two take-aways:
1. Real estate stocks have rebounded and “Fidelity believes that, despite today’s challenging economic conditions, some exposure to the $2.25 trillion commercial real estate sector still has potential long-term benefits [...]

There is a major shift happening in how information in being exchanged… are you setting yourself up for success or still need more proof?

Everyone is pretty clearly informed about the massive shift in marketing, mainly impacted by the Internet and Web 2.0.  But even within the overall shift and focus to online marketing, there are shifting undercurrents within Web 2.0.  For instance, Myspace is out, Twitter is in.  What’s working within this media?
A recent study from the Online [...]

Video Killed The Paper Brochure.
(But we can still create those for you if necessary!)
On a monthly basis we can produce a high-quality marketing 1-3 minute video with content customized for your audience.  Inform potential clients about a new certification or company achievement.  Offer an insider tip to prospects.  Or, simply summarize what readers can expect [...]

One of the most important parts of setting up a blog is Search Engine Optimization (SEO). SEO for a blog is different than SEO for static websites, mainly because of the social nature of blogging technology. It is less about buying links or tricking inadequate search technology. SEO for blogs is more focused on the [...]