Everyone is pretty clearly informed about the massive shift in marketing, mainly impacted by the Internet and Web 2.0.  But even within the overall shift and focus to online marketing, there are shifting undercurrents within Web 2.0.  For instance, Myspace is out, Twitter is in.  What’s working within this media?
A recent study from the Online [...]

One of the most important business builders for most of our clients comes from referrals and repeat business.  The best way to ensure either of those events is through top of mind awareness, which can be achieved through phone calls, letters, sponsorships, or even expensive gifts.  But one of the most effective, targeted and unobtrusive [...]