Just came across this fantastic slideshow explaining how people run into problems trying to determine ROI with social media.  There are a LOT of moving parts to track that are important to figuring out what’s working.  And, they must be measured against actual company financials and transaction realities to get the answer.  That means, not just sitting back and waiting for the answer to come from the person pushing out content on social media.  That person must be tracking the results of the activity and then team up with someone (if not the same person) who has data on business transactions and customer activity to compare the results.  Weighing these two areas against one another = ROI.  Anyway, still confused?  Meet some new friends who figure out the process…